The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across. freshtag.me adds user reviews to their service, so how does it stack Yelp goes a little bit further with a friends list, a small counter under. The obvious winner was Google with the freshtag.me making a So while freshtag.me's goal of competing directly with Google and Yelp is.
Yelp Yellow Using Pages And
Overcoming a market share lead like that amongst younger cohorts is a much more daunting task. Yelp shows a similar age skew. Yelp does significantly better amongst younger cohorts and while tied in general is way ahead in the year old bracket.
The reality is that YP. Or even middle aged ones for that matter. Those that noted none of the above to the question of their preferred site for finding local businesses? The reality seems to be that their their customers are dying off and they have yet to figure out a way to make their brand and site appealing to the younger age cohorts where they need to be successful in order to be successful in local search.
There were nearly indistinguishable differences for the search engines but for YP. While Yelp is favored by the urban set. Google surveys is a great tool. They are not a search engine such as Google or Bing search convenience factor.
They are way behind in accuracy and volume of consumer feedback. Because of 2, they are lacking distribution partnerships. Rather that they and Yelp are roughly equal and behind Google. One can surmise that they have greater mindshare in local than either Bing or Yahoo. The YP brand is jaded. For years they had the market cornered for local reference and they overcharged for their service. Businesses saw them as a necessary evil.
I think this mindset that they are a money-pit has carried over to their web effort, and for the most part this has been true. Their premium spots are sold as if they still held the dominate position and even from a users perspective this is undemocratic and jaded. James Yes the brand is stale and embueded with lots of history.
Some of it not so pleasant as you point out. But as is the case with Yelp antagonistic exploitive SMB relationships do not necessarily correlative of consumer sentiments. Hey Mike, Thanks for sharing this data. They are hitting my clients up for advertising and I am unsure of how to use them since I am not a paying user and therefore have little experience with the site.
Roger I am not that familiar with Angies list either. So I am not a good resource. I think in certain verticals that are a great choice. I am just not sure how to maximize value. Perhaps someone else could chime in?
Did you get data by regions? If so, any differences by regions or by urban versus suburban versus rural? The age data is striking as YP. That scenario has been played out again and again over years. Nothing is changing in the US or Canada.
In after the large drop of data by AO which consisted of about 9 million searches, I kept going through directory data. Were people searching for the directories or were people clicking on the directories because they ranked highly in AOL search which was a proxy for google search. It appeared at the time. The directories got half their clicks because they ranked highly and in they had more branding value than they do now. Anecdotedly we have one smb that gets a relatively lot of yelp traffic.
Its the only smb we have wherein the yelp pages rank highly and prominently for discovery phrases. Its demographic overlaps with your age demographics above: If yelps rankings tank…. Its been the ongoing lesson for many years. No reason to see it change at least in our estimation. Dave dont forget traffic rank was the main factor for them in the beginning.
They have experienced quite a resurgence in the SERPs in the past few months. I suspect they benefited greatly from the recent Hummingbird update.
Most of the comments I hear, an admittedly small sample size, are not particularly positive. Mike — I was wondering how the survey questions were worded. They were not stopping at the Maps listings or really even relying heavily upon them as Google Maps data in this space is pretty bad at best.
This was how we got our insight into their habits. In the end it focused our marketing efforts on SEO and vertical forum support answering questions in targeted forums. Asking them to download an app or go to a www is a bit too much.
Check all that apply. So users were encouraged to name any that they used from the above list. So what you are seeing is unique reported reach. OK, many of us aren't getting the Yellow Pages delivered to our doors anymore. How has YP transformed itself from a provider of phone books to an online directory giant? It continues to provide its phone books to millions of people who still require them aren't they adorable?
But its online efforts include a major push with the likes of Google, Yahoo, and Yelp to power searches across their networks. Small businesses that list on YP. And that has strengthened the company's value. This applies to your business too, particularly if you've been around for a while. Because maybe, like the Yellow Pages, it's time for some changes in your marketing approach. For example, maybe it's time for a name change. A few years ago, Yellow Pages rebranded itself as YP. But Yellow Pages realized it needed something new that would appeal to a different, younger audience.
The website says "yellowpages. And by coming up with a combined name it is successfully able to hold on to its older customer base while still being attractive to a new crowd. Or maybe it's time for new partnerships. As a painter, he was in a competitive market. The main page of the website had about words of text. Your main page has to have at least words of text. There was also a lack of pages on the website.
The more pages you have with relevant and useful content, the better your chances of search engines ranking your website high. Search engines main goal is to provide the searcher with relevant websites. By relevant I mean websites that have lots of content that can help educate people. So your site should aim to educate visitors. The main page has to be optimized. The Yellow Pages had added in the meta title, keywords and description. But they missed the optimization of search engine optimization.
Optimizing the main page title is not enough in and beyond. Outside of having relevant and optimized content on your website, you need to have links pointing back to your website. The easiest way to get backlinks to your website is to list your business in business directories. You also get a backlink in each listing. Business listings are also an important piece for how to rank a Google Places page.
SEO is an ongoing process for many websites. From adding properly optimized content to getting more high quality backlinks, these things take time, and they must be done continuously. Another one of our clients had been with Yellow Pages for over a year. When I asked the client if we could walk through his Adwords dashboard, he looked at me confused. With our Adwords campaigns , we believe in simply having access to your campaign and not setting one up using our account. Being able to see the data can help us determine if our clients are wasting money on Adwords or not.
They were very sparse and provided them with only how much they were paying per month. These reports were essentially invoices.
GOOGLE VS. YELP
We only have one location, and it's our corporate office building. We already have listings on pretty much all of these sites, but there is little to. Made by Microsoft, BING used to be called “MSN Search”, which I'm sure most reading this are familiar with MSN back in the day. Unlike Yelp or Yellow Pages, . How do you outrank yellow pages, yelp, etc. If a Yelp page is ranking first page with no backlinks for your local SEO keyword, build your own.